Unique Charter Opportunity - Rottnest Island to Broome

Your Opportunity to Become a Custodian of One of WA's Most Iconic Charter Vessels.

The Willie has been an integral part of the "Broome Time" experience for over 40 years, and her beautiful lines are now becoming renowned around the breathtaking bays of Rottnest Island in her first season of summer charters.

Operating in the stunning coastal waters of Broome and Rottnest Island, this unique and well-established charter business offers you the rare opportunity to take the helm of this iconic vessel and chase an endless summer.

The Willie is a 67ft gaff-rigged schooner, modelled on the early 1900s pearl lugger designs. As one of the last remaining operational pearl luggers in Australia, the Willie is a cherished piece of Australian maritime history, offering unparalleled sunset cruises and private charters against the backdrop of these pristine waters.

Surveyed for up to 30 passengers, the Willie features an expansive upper and lower deck layout, providing ample space for guests to relax and take in the captivating landscapes and abundant marine life. The vessel is equipped with boom nets for guests to cool off while anchored, overnight accommodation for extended voyages, a well-appointed galley, and a licensed deck bar, welcoming guests to enjoy chilled beverages or delicious canapés as they cruise the coastline.

The hard work has already been done, presenting a profitable opportunity with a strong return on investment, and significant 2025 bookings secured. This simple, low-cost, turnkey business is ideal for either established tour operators looking to expand their offerings, an owner-operator or family group seeking solid returns, or an owner--like the current operators--who have a deep appreciation for the vessel and her legacy. Aiming for reasonable returns under management, while ensuring that this remarkable piece of WA's Pearl Lugger history continues to deliver memorable experiences for guests.

With business systems already in place, nearly 90% of bookings are automated through the REZDY system, which efficiently manages everything from vessel and bus manifests to guest communications, sales, and marketing KPIs. Beverage and merchandise sales are seamlessly handled through Lightspeed, simplifying stock control and bar tab settlements. These streamlined systems allow the business to run efficiently, supporting both administrative tasks and marketing efforts.

Financial details are available to serious enquirers, subject to completing an NDA. This unique, walk-in, walk-out opportunity comes well-equipped to ensure a seamless transition, allowing you to continue operations with ease. This is your chance to navigate the lucrative waters of the charter cruise industry, with Willie Cruises having already set sail as a reputable name in the market.

Included within this opportunity:
- 67ft Gaff Rigged Schooner
- AMSA Survey: IC, 3 Crew + 30 PAX, 2B, 4 Crew + 6 PAX & 3B, 8 Crew
- Courtesy Transfer Bus
- Guest Tender
- Inflatable Tender 6HP Yamaha (New)
- Toyota Hilux (2015) & Trailer
- Mooring Gantheaume Point
- Merchandise
- Marketing materials, including Photoshop files, images, and logos
- Website with domain name
- Facebook account
- Instagram account
- Email address
- Landline number
& More!

Don't miss out on this opportunity that combines the allure of luxury cruising with the untapped potential of Broome's and Rottnest Islands' stunning coastline. Contact Oceaneer Marine Brokers for more details!

Oceaneer Marine Office: Call Now
Matt Lovelady: Call Now
Tom Lovelady: Call Now