Ever Growing Boating Business with Prime Locations Across Western Australia
Boating West is a premier boat hire, commercial marine contractor, and charter service operating in Fremantle, Rottnest Island, Mandurah and until recently Broome with further connections in all corners of the state. This established business offers a diverse fleet of purpose-built boats, tailored for a wide range of aquatic adventures, events, and commercial services.
Ideal Buyer Profile
Boating West presents a flexible investment opportunity suited to a variety of ownership preferences. This business can be operated full-time for those seeking an active, hands-on role in the day-to-day operations and customer interactions. Alternatively, it offers excellent potential as a side business for someone seeking supplementary income while maintaining other professional pursuits. With well-established operational processes, a stable customer base, and a highly regarded reputation, Boating West can seamlessly integrate into various work-life arrangements.
Fleet Overview - Hire Boats
1. 2x Bow Riders: At 5.7m long and powered by 135HP Honda 4 strokes these boats are Ideal for water sports and leisure cruises, these boats are equipped with comfortable seating, shade, and a wakeboarding tower, catering to both thrill-seekers and relaxed cruisers. As well as their recreational applications these do-it-all boats have remained a favourite of ours for all applications due to their versatile and over-engineered construction
2. Offshore Tiller: Built for stability and rugged waters with fishability in mind, these boats are perfect for fishing and exploring both in the rivers and estuaries as well as offshore, a favorite among anglers and adventure enthusiasts. The offshore tiller was built in 2022 and boasts a low hours 100HP Honda 4 Stroke affectionately nick naming it the "Big Tiller" - a sure-fire head turner at the ramp.
3. The Gilded Lady - Custom Pontoon Boat: A luxurious, custom-built pontoon boat, perfect for group gatherings, holiday light cruises, and scenic charters. Featuring spacious seating, elegant decor, and ambient lighting, "The Gilded Lady" provides a unique on-water experience.
Fleet Overview - Commercial
1. Punt Style Barge: Coming in at 8 metres long and full width, the punt is the corner stone of boating wests commercial jobs on the Swan River. Its ample flat deck space and efficient 60HP Honda 4 stroke make it a money-making machine.
2. 3.6m Plaka: The Plaka perfectly compliments the punt on commercial jobs when something lighter and nimbler is required. As well as being a very versatile small work platform the poly construction makes it virtually bullet proof.
3. Twin Hull Poly Tender (Make: Finn): While the little Finn twin hull isn't the most impressive vessel in the fleet it has found its purpose as the perfect hire boat for bridge inspections which it finds itself on throughout the year - just another of the many revenue streams this business offers.
Christmas Light Cruises
A popular seasonal highlight, Boating West's Christmas Light Cruises attract substantial bookings during the holiday season. Featuring "The Gilded Lady" as the primary vessel for these events, guests can enjoy breathtaking views of Mandurah's festive lights in ultimate comfort and style. The custom pontoon boat is specially prepared for this annual event, creating a memorable experience for families, friends, and corporate gatherings. This high-demand service is a significant seasonal revenue stream and has become a well-loved holiday tradition for locals and visitors alike.
Ongoing Commercial Work
Boating West has established a reliable stream of commercial contracts and on-water support services, opening up stable revenue opportunities through:
o Fireworks and Drone Show Logistics: Providing specialized on-water support for major events, Boating West facilitates seamless setup and management of shows on the water.
o Event Security: Equipped for on-water event security, Boating West ensures safe and secure environments for public and private gatherings.
o General Commercial Hires: A flexible fleet and well-established reputation make Boating West a preferred choice for various commercial applications, with the potential for securing long-term contracts, enhancing business stability and profitability.
Moorings and Pens
Boating West's strategic access to prime moorings and pens further enhances operational flexibility and ease. The business holds two pens on an ongoing lease at Rottnest Island, providing convenient and exclusive access to one of Western Australia's most popular boating destinations. Additionally, Boating West recently installed a new mooring at the East Fremantle Yacht Club on the Swan River. This mooring aids in commercial logistics, especially for events and charter work, optimizing service efficiency and accessibility for both private and commercial hires. These mooring and pen arrangements are invaluable assets for seamless operations across multiple locations.
Plant Equipment
In addition to the extensive fleet and inventory, Boating West includes essential plant equipment to support seamless operations. The business will be sold with the following assets:
o Forklift: Ideal for moving heavy equipment, parts, and supplies around the premises, aiding in efficient and safe handling of gear.
o Isuzu NPK Truck: A reliable workhorse, this truck is perfect for transporting boats, equipment, and supplies, facilitating smooth logistics and mobility across locations.
o Large Multi-use Trailer: Designed to take both the 8 metre Punt and The Gilded Lady, in conjunction with the mooring options the business has at its disposal, this trailer allows for an exceptionally efficient use of space and resources.
This selection of plant equipment enables efficient operations, contributing to the business's ability to manage both private and commercial hire logistics effectively. The inclusion of these assets provides a valuable foundation for the new owner, ensuring ease of operations from day one.
Independent Asset Valuation Guide
Assets Included in Sale:
Boats:
o Bow Rider #1: $40000
o Bow Rider #2: $35000
o Offshore Tiller: $70000
o The Gilded Lady - Custom Pontoon Boat: $85000
o 8m Punt: $30000
o 3.6m Plaka: $7000
o Finn Twin Hull: $1000
Plant Equipment:
o Forklift: $3000
o Isuzu NPK Truck: $5000
o Large Multi-Fit Trailer: $5000
Moorings and Pens:
o Two pens on ongoing lease at Rottnest Island: Intangible
o Newly installed mooring at East Fremantle Yacht Club on the Swan River: $8000
Additional Equipment:
o Water sports equipment (wakeboards, water skis, inflatables, etc. )
o Operational equipment (ropes, floats, anchors, etc. )
o Comprehensive stock of spare parts: Totalling around $10000
Intangible Assets
Boating West comes with a strong foundation of intangible assets that add significant value to the business, enhancing brand recognition, customer reach, and operational authority within Western Australia's boating industry. These assets include:
o Ongoing Bookings: Boating West has secured over $100,000 in bookings between now (November 2024) and March 2025, with this figure continuing to grow daily as demand increases. Additionally, recreational bookings are expected to average in the thousands per week during the peak summer months, providing a stable revenue stream and demonstrating the high demand for Boating West's services.
o Professionally Built and Updated Website: Boating West's website has been professionally developed and regularly updated, offering an easy-to-navigate, visually appealing online presence that attracts and converts new customers while providing valuable information to repeat clients.
o Established Industry Engagement: Boating West has a well-established network of industry contacts and relationships, reinforcing its reputation and reliability within the boating sector across WA. This engagement provides a strong basis for marketing, partnerships, and community involvement.
o Exclusive Agreements and Licences: Numerous operational agreements and licenses with key authorities, including the Swan River Trust, Rottnest Island Authority, and City of Mandurah, allow Boating West to operate seamlessly in high-demand locations. These agreements support unrestricted, compliant business operations in key areas of WA, providing a competitive advantage in the region.
o Recognizable Phone Number: The business's phone number has been associated with boat hire in WA for over 20 years, creating a high level of recognition and trust among customers and contributing to long-standing client relationships and repeat business.
o Established Booking System: Boating West operates with the Rezdy booking system, a robust and user-friendly platform tailored for managing bookings, payments, and customer communications seamlessly. Rezdy provides access to over a decade of client data, offering valuable insights into customer preferences, booking trends, and seasonal demand. This extensive database enhances marketing potential and allows the new owner to leverage a rich history of client relationships to drive repeat business and targeted marketing campaigns.
o Social Media and General Marketing presence: Boating West maintains a modest but effective presence on major social media platforms, including Facebook and Instagram, which supports ongoing brand visibility and customer engagement. These channels are valuable tools for promoting services, seasonal offerings, and last-minute availability, helping to attract new customers and keep existing clients informed. Combined with the professional website and client database, Boating West's social media presence adds an additional layer of marketing potential for the new owner to expand upon.
o Reputable Brand Name: Boating West has been an established name in the industry for over 10 years, building a trusted reputation across WA. The brand's name has become synonymous with quality service, reliability, and industry expertise, giving the new owner a significant advantage in customer acquisition and retention.
o Intangible Asset Valuation: $40000 + $100000 in bookings for the next 6 months
These intangible assets are integral to Boating West's success and set it apart as a reputable, established player in the WA boating industry, offering the buyer substantial goodwill, operational ease, and a strong market position.
Main Revenue Sources:
o Recreational Boat Hire
o Commercial Boat Hire
o Skippered Commercial Boat Hire (Fireworks etc. )
o Christmas Light Cruises - Mandurah Canals
Reason for Sale
Boating West's success and growing presence in the marine industry have opened new opportunities for the owners, who are now fully engaged in marine training and related ventures. This shift has made it challenging to dedicate the time and attention required to manage Boating West's day-to-day operations effectively. As a result, the owners have made the decision to sell the business to allow a new owner to take advantage of its established position and continue its growth within the recreational and commercial boating sectors.
Boating West is offered for sale at $350,000 as a going concern. This is an exceptionally well valued opportunity to acquire a highly regarded brand with a strong customer base, comprehensive assets, and ongoing commercial and recreational revenue streams.
For further information or to make an inquiry, please contact:
Director: Alex Foster
Phone:
Email: boatingwest. Com. Au
Alex is available to answer any questions and provide additional details about this exciting opportunity.
Ideal Buyer Profile
Boating West presents a flexible investment opportunity suited to a variety of ownership preferences. This business can be operated full-time for those seeking an active, hands-on role in the day-to-day operations and customer interactions. Alternatively, it offers excellent potential as a side business for someone seeking supplementary income while maintaining other professional pursuits. With well-established operational processes, a stable customer base, and a highly regarded reputation, Boating West can seamlessly integrate into various work-life arrangements.
Fleet Overview - Hire Boats
1. 2x Bow Riders: At 5.7m long and powered by 135HP Honda 4 strokes these boats are Ideal for water sports and leisure cruises, these boats are equipped with comfortable seating, shade, and a wakeboarding tower, catering to both thrill-seekers and relaxed cruisers. As well as their recreational applications these do-it-all boats have remained a favourite of ours for all applications due to their versatile and over-engineered construction
2. Offshore Tiller: Built for stability and rugged waters with fishability in mind, these boats are perfect for fishing and exploring both in the rivers and estuaries as well as offshore, a favorite among anglers and adventure enthusiasts. The offshore tiller was built in 2022 and boasts a low hours 100HP Honda 4 Stroke affectionately nick naming it the "Big Tiller" - a sure-fire head turner at the ramp.
3. The Gilded Lady - Custom Pontoon Boat: A luxurious, custom-built pontoon boat, perfect for group gatherings, holiday light cruises, and scenic charters. Featuring spacious seating, elegant decor, and ambient lighting, "The Gilded Lady" provides a unique on-water experience.
Fleet Overview - Commercial
1. Punt Style Barge: Coming in at 8 metres long and full width, the punt is the corner stone of boating wests commercial jobs on the Swan River. Its ample flat deck space and efficient 60HP Honda 4 stroke make it a money-making machine.
2. 3.6m Plaka: The Plaka perfectly compliments the punt on commercial jobs when something lighter and nimbler is required. As well as being a very versatile small work platform the poly construction makes it virtually bullet proof.
3. Twin Hull Poly Tender (Make: Finn): While the little Finn twin hull isn't the most impressive vessel in the fleet it has found its purpose as the perfect hire boat for bridge inspections which it finds itself on throughout the year - just another of the many revenue streams this business offers.
Christmas Light Cruises
A popular seasonal highlight, Boating West's Christmas Light Cruises attract substantial bookings during the holiday season. Featuring "The Gilded Lady" as the primary vessel for these events, guests can enjoy breathtaking views of Mandurah's festive lights in ultimate comfort and style. The custom pontoon boat is specially prepared for this annual event, creating a memorable experience for families, friends, and corporate gatherings. This high-demand service is a significant seasonal revenue stream and has become a well-loved holiday tradition for locals and visitors alike.
Ongoing Commercial Work
Boating West has established a reliable stream of commercial contracts and on-water support services, opening up stable revenue opportunities through:
o Fireworks and Drone Show Logistics: Providing specialized on-water support for major events, Boating West facilitates seamless setup and management of shows on the water.
o Event Security: Equipped for on-water event security, Boating West ensures safe and secure environments for public and private gatherings.
o General Commercial Hires: A flexible fleet and well-established reputation make Boating West a preferred choice for various commercial applications, with the potential for securing long-term contracts, enhancing business stability and profitability.
Moorings and Pens
Boating West's strategic access to prime moorings and pens further enhances operational flexibility and ease. The business holds two pens on an ongoing lease at Rottnest Island, providing convenient and exclusive access to one of Western Australia's most popular boating destinations. Additionally, Boating West recently installed a new mooring at the East Fremantle Yacht Club on the Swan River. This mooring aids in commercial logistics, especially for events and charter work, optimizing service efficiency and accessibility for both private and commercial hires. These mooring and pen arrangements are invaluable assets for seamless operations across multiple locations.
Plant Equipment
In addition to the extensive fleet and inventory, Boating West includes essential plant equipment to support seamless operations. The business will be sold with the following assets:
o Forklift: Ideal for moving heavy equipment, parts, and supplies around the premises, aiding in efficient and safe handling of gear.
o Isuzu NPK Truck: A reliable workhorse, this truck is perfect for transporting boats, equipment, and supplies, facilitating smooth logistics and mobility across locations.
o Large Multi-use Trailer: Designed to take both the 8 metre Punt and The Gilded Lady, in conjunction with the mooring options the business has at its disposal, this trailer allows for an exceptionally efficient use of space and resources.
This selection of plant equipment enables efficient operations, contributing to the business's ability to manage both private and commercial hire logistics effectively. The inclusion of these assets provides a valuable foundation for the new owner, ensuring ease of operations from day one.
Independent Asset Valuation Guide
Assets Included in Sale:
Boats:
o Bow Rider #1: $40000
o Bow Rider #2: $35000
o Offshore Tiller: $70000
o The Gilded Lady - Custom Pontoon Boat: $85000
o 8m Punt: $30000
o 3.6m Plaka: $7000
o Finn Twin Hull: $1000
Plant Equipment:
o Forklift: $3000
o Isuzu NPK Truck: $5000
o Large Multi-Fit Trailer: $5000
Moorings and Pens:
o Two pens on ongoing lease at Rottnest Island: Intangible
o Newly installed mooring at East Fremantle Yacht Club on the Swan River: $8000
Additional Equipment:
o Water sports equipment (wakeboards, water skis, inflatables, etc. )
o Operational equipment (ropes, floats, anchors, etc. )
o Comprehensive stock of spare parts: Totalling around $10000
Intangible Assets
Boating West comes with a strong foundation of intangible assets that add significant value to the business, enhancing brand recognition, customer reach, and operational authority within Western Australia's boating industry. These assets include:
o Ongoing Bookings: Boating West has secured over $100,000 in bookings between now (November 2024) and March 2025, with this figure continuing to grow daily as demand increases. Additionally, recreational bookings are expected to average in the thousands per week during the peak summer months, providing a stable revenue stream and demonstrating the high demand for Boating West's services.
o Professionally Built and Updated Website: Boating West's website has been professionally developed and regularly updated, offering an easy-to-navigate, visually appealing online presence that attracts and converts new customers while providing valuable information to repeat clients.
o Established Industry Engagement: Boating West has a well-established network of industry contacts and relationships, reinforcing its reputation and reliability within the boating sector across WA. This engagement provides a strong basis for marketing, partnerships, and community involvement.
o Exclusive Agreements and Licences: Numerous operational agreements and licenses with key authorities, including the Swan River Trust, Rottnest Island Authority, and City of Mandurah, allow Boating West to operate seamlessly in high-demand locations. These agreements support unrestricted, compliant business operations in key areas of WA, providing a competitive advantage in the region.
o Recognizable Phone Number: The business's phone number has been associated with boat hire in WA for over 20 years, creating a high level of recognition and trust among customers and contributing to long-standing client relationships and repeat business.
o Established Booking System: Boating West operates with the Rezdy booking system, a robust and user-friendly platform tailored for managing bookings, payments, and customer communications seamlessly. Rezdy provides access to over a decade of client data, offering valuable insights into customer preferences, booking trends, and seasonal demand. This extensive database enhances marketing potential and allows the new owner to leverage a rich history of client relationships to drive repeat business and targeted marketing campaigns.
o Social Media and General Marketing presence: Boating West maintains a modest but effective presence on major social media platforms, including Facebook and Instagram, which supports ongoing brand visibility and customer engagement. These channels are valuable tools for promoting services, seasonal offerings, and last-minute availability, helping to attract new customers and keep existing clients informed. Combined with the professional website and client database, Boating West's social media presence adds an additional layer of marketing potential for the new owner to expand upon.
o Reputable Brand Name: Boating West has been an established name in the industry for over 10 years, building a trusted reputation across WA. The brand's name has become synonymous with quality service, reliability, and industry expertise, giving the new owner a significant advantage in customer acquisition and retention.
o Intangible Asset Valuation: $40000 + $100000 in bookings for the next 6 months
These intangible assets are integral to Boating West's success and set it apart as a reputable, established player in the WA boating industry, offering the buyer substantial goodwill, operational ease, and a strong market position.
Main Revenue Sources:
o Recreational Boat Hire
o Commercial Boat Hire
o Skippered Commercial Boat Hire (Fireworks etc. )
o Christmas Light Cruises - Mandurah Canals
Reason for Sale
Boating West's success and growing presence in the marine industry have opened new opportunities for the owners, who are now fully engaged in marine training and related ventures. This shift has made it challenging to dedicate the time and attention required to manage Boating West's day-to-day operations effectively. As a result, the owners have made the decision to sell the business to allow a new owner to take advantage of its established position and continue its growth within the recreational and commercial boating sectors.
Boating West is offered for sale at $350,000 as a going concern. This is an exceptionally well valued opportunity to acquire a highly regarded brand with a strong customer base, comprehensive assets, and ongoing commercial and recreational revenue streams.
For further information or to make an inquiry, please contact:
Director: Alex Foster
Phone:
Email: boatingwest. Com. Au
Alex is available to answer any questions and provide additional details about this exciting opportunity.
Region
Western Australia
Location
Perth Area Fremantle WA